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Digital Marketing Beginner

Digital Marketing Track

Digital Marketing
Beginner

4.9 (1,124 reviews)

Build a complete, live digital marketing presence -- website, search, social, advertising, email and analytics -- from day one. A 30-hour, fully practical program with zero lecture-only sessions. Every hour includes a hands-on build, so you leave with a working portfolio, not just notes.

Created by Avanteia
6,780 Total Enrolled
15 July 2026 Last Updated
Enroll Now
Digital Marketing Beginner Course
1 Month Duration
Certificate On Completion
Beginner Level
10 Modules Syllabus
30 Hours Duration
English Language
Certificate Included
Introduction

Overview

Avanteia Certified Digital Marketing (Beginner) is a 30-hour, fully practical program that takes a learner with zero prior experience from "what is digital marketing" to running a real, live campaign across a website, search, social, advertising, email and WhatsApp.

Every module pairs a short concept briefing (15-20 min) with a hands-on build for the rest of the session. You work on ONE consistent business (real or mock, chosen in Module 1) across all 10 modules, so every module adds a real piece to a final live campaign. No paid subscriptions or credit cards are required anywhere in the course.

SEO Website Social Media Google & Meta Ads Email Marketing Analytics
Goal

Learning Outcome

By the end of this course, you will have a complete working portfolio: a live website with contact form, SEO-audited pages, branded social creatives, a scheduled content calendar, saved ad drafts, live email automation, a GA4 dashboard, and a presented capstone campaign -- all built by you, from scratch.

Toolkit

Free Tools & Platforms You'll Use

Every tool below requires no payment to complete the activities in this course. No paid plans, trials, or credit cards are needed at any point.

Website & Landing Pages

Google Sites, Carrd

Design & Creative

Canva, CapCut

AI Writing Assistance

ChatGPT

SEO & Keyword Research

Google Trends, Ubersuggest, Search Console

Local SEO

Google Business Profile

Social Media Management

Meta Business Suite, Instagram, LinkedIn

Paid Advertising

Meta Ads Manager, Google Ads (Skillshop)

Email Marketing

Mailchimp or MailerLite

Analytics & Reporting

Google Analytics 4, Looker Studio

Messaging & Conversion

WhatsApp Business App

Planning & Docs

Google Sheets, Docs, Forms

Curriculum

Syllabus

Click any module to expand and view learning objectives, tools, hands-on activities, and outcomes.

  • Explain the digital marketing funnel (Awareness to Consideration to Conversion to Loyalty)
  • Build a buyer persona for a real or chosen business
  • Identify and analyze 3 competitors' digital presence
Tools Used
Canva Google Docs Google Sheets
Hands-On Activities
Choose the business you'll build a full campaign for Map the business onto the AIDA / TOFU-MOFU-BOFU funnel Build a one-page buyer persona in Canva Competitor scan: list 3 competitors and note what each does well
Module Outcome
A defined buyer persona and funnel map for the business you'll build on for the rest of the course.
  • Publish a live, mobile-friendly one-page website
  • Embed a working contact/lead form
  • Run and interpret a basic page-speed check
Tools Used
Google Sites Carrd Google Forms PageSpeed Insights
Hands-On Activities
Build a one-page site for your Module 1 business Create a Google Form for lead capture and embed it Publish the site and get a live shareable URL Run the live URL through PageSpeed Insights
Module Outcome
A live, published one-page website with a working contact form.
  • Design on-brand social media creatives
  • Write captions and hashtags using AI prompting
  • Edit a short-form vertical video
Tools Used
Canva ChatGPT CapCut
Hands-On Activities
Set up a simple brand kit in Canva Design 5 branded social media posts Use ChatGPT to draft captions and hashtags Edit a 15-20 second Reel/Short in CapCut
Module Outcome
5 ready-to-post social creatives and one edited short-form video.
  • Conduct keyword research for a niche
  • Apply an on-page SEO checklist to a live website
  • Submit a site to Google Search Console
Tools Used
Google Trends Ubersuggest Google Search Console
Hands-On Activities
Find 10 relevant keywords using Google Trends and Ubersuggest Run an on-page SEO audit and fix at least 3 issues Verify your website in Search Console and submit a sitemap Check the Search Console Coverage report
Module Outcome
A keyword list, an SEO-audited website, and a verified Search Console property.
  • Set up and optimize a Google Business Profile listing
  • Understand review generation as a ranking factor
Tools Used
Google Business Profile
Hands-On Activities
Create or claim a GBP listing for your business Complete the profile with description, hours, and photos Publish a GBP post (offer, event, or update) Draft a WhatsApp/SMS template to request reviews from happy customers
Module Outcome
A fully optimized, live Google Business Profile listing.
  • Plan a multi-week content calendar
  • Schedule posts using a scheduling tool
  • Optimize a social profile for conversions
Tools Used
Meta Business Suite Instagram LinkedIn Canva Google Sheets
Hands-On Activities
Build a 2-week content calendar in Google Sheets Optimize your Instagram/LinkedIn bio for the chosen business Connect your page to Meta Business Suite and schedule 3 posts Review the Insights tab and note one improvement
Module Outcome
A 2-week content calendar with 3 posts scheduled and a fully optimized profile.
  • Understand campaign structure: objective, audience, budget, creative
  • Build a Meta Ads campaign draft
  • Explore Google Ads keyword planning and demo account structure
Tools Used
Meta Ads Manager Google Ads (Skillshop training + demo account) Canva
Hands-On Activities
Build a full campaign draft in Meta Ads Manager (objective, audience, budget, creative) Design a scroll-stopping ad creative in Canva Use Google Ads Keyword Planner to find 5 keywords for your business Complete one Google Skillshop micro-certification module
Module Outcome
A saved (unpublished) Meta Ads campaign draft and a Google Ads keyword plan.
  • Build a signup form and grow a list
  • Design and send a campaign
  • Set up a basic automation
Tools Used
Mailchimp MailerLite
Hands-On Activities
Create an account and set up an audience/list Build an embeddable signup form for your website Design a branded welcome email with a subject line, body, and CTA Set up a 1-step welcome automation (new subscriber gets welcome email)
Module Outcome
A live signup form and a tested welcome-email automation.
  • Install and configure GA4 tracking
  • Connect data sources into a single dashboard
  • Read and interpret core marketing metrics
Tools Used
Google Analytics 4 (GA4) Google Search Console Looker Studio
Hands-On Activities
Create a GA4 property and install the tracking code on your website Link GA4 to Search Console Build a one-page report in Looker Studio pulling GA4 and Search Console data Write a 5-line summary of what the data means for your campaign
Module Outcome
A live GA4 property and a one-page Looker Studio performance dashboard.
  • Set up a business-ready WhatsApp presence
  • Integrate every channel into one plan
  • Present a complete live digital marketing campaign
Tools Used
WhatsApp Business App All tools from Modules 1-9
Hands-On Activities
Set up a WhatsApp Business profile with catalog and quick replies Create a broadcast list and draft 2 quick-reply templates Assemble your Capstone deck linking your live website, GA4 dashboard, ad draft, email automation, and social calendar Present your capstone (5-7 minutes) showing what you built and why
Module Outcome
A fully integrated, presented digital marketing campaign with live assets across every channel.
Results

What You Will Learn

Live Website & Landing Pages

Build and publish a real one-page website with embedded contact forms, optimized for mobile and speed-tested.

SEO & Local Search

Conduct keyword research, audit on-page SEO, verify Search Console, and optimize a Google Business Profile listing.

Social Media & Paid Ads

Create branded content, schedule posts, build Meta Ads drafts, and plan Google Ads keywords with real tools.

Analytics & Automation

Install GA4 tracking, build a Looker Studio dashboard, set up email automation, and integrate WhatsApp Business.

Testimonials

What Our Students Say

"

I came in with zero knowledge and left with a live website, scheduled social posts, and a Google Ads draft. The hands-on approach means you actually build things, not just watch slides. My small business now has a real digital presence.

Neha Kamat Small Business Owner, Panjim
"

The SEO and Google Analytics modules completely changed how I think about websites. I can now read data, find keywords, and actually understand what my traffic means. The Looker Studio dashboard I built is something I use every week now.

Arjun Naik Freelance Writer, Mapusa
"

As a college student, this course gave me exactly what I needed -- a portfolio I could show employers. The capstone presentation forced me to connect everything I learned, and I got my first internship because of the live campaign I built here.

Sarah D'Souza Marketing Intern, Margao

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