About the Workshop
Avanteia Pvt Ltd conducted a comprehensive 15-day Digital Marketing Workshop at Purushottam Walawalkar Higher Secondary School in Mapusa, designed specifically for higher secondary students looking to build early career skills in the digital economy.
The program introduced students to the fundamentals of digital marketing through interactive sessions on Google Ads, content strategy, SEO, and social media marketing. Students created live campaigns, designed visual content using Canva, and built their first marketing portfolios under the guidance of Avanteia's certified trainers.
Topics Covered
- Introduction to Digital Marketing & Career Paths
- Google Ads Fundamentals & Campaign Setup
- Content Strategy & Storytelling for Brands
- Search Engine Optimization Basics
- Social Media Marketing for Beginners
- Email Marketing & Newsletter Creation
- Canva & Visual Content Design
- Analytics Basics & Performance Tracking
Program Schedule
| Day | Topic | Activity |
|---|---|---|
| 1 | Digital Marketing Landscape | Career exploration & goal setting |
| 2 | Google Ads Account Setup | First campaign walkthrough |
| 3 | Keyword Research for Ads | Competitor analysis exercise |
| 4 | Ad Copywriting | Writing high-converting headlines |
| 5 | Content Strategy Framework | Brand voice & audience personas |
| 6 | Blog Writing Workshop | SEO-friendly article creation |
| 7 | Social Media Platforms | Platform selection & strategy |
| 8 | Instagram Marketing | Reels, stories & growth tactics |
| 9 | Facebook Marketing | Pages, groups & ad basics |
| 10 | Canva Design Masterclass | Social media graphics creation |
| 11 | Email Marketing Tools | Mailchimp & automation basics |
| 12 | SEO On-Page Basics | Meta tags & content optimization |
| 13 | Analytics & Reporting | Google Analytics dashboard |
| 14 | Campaign Optimization | A/B testing & budget management |
| 15 | Final Project & Certification | Portfolio presentation |
Workshop Photos — Purushottam Walawalkar Higher Secondary School
Want Avanteia to Conduct a Workshop at Your Institution?
We offer customized 1-day awareness sessions and 15-day intensive bootcamps for colleges and higher secondary schools across Goa. Get in touch to discuss your requirements.
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