Digital Marketing Track

Digital Marketing:
Beginner

4.8 (1,230 reviews)

Launch your career in digital marketing with a comprehensive beginner course. Master SEO fundamentals, social media marketing, website planning, and Google Analytics to create data-driven marketing strategies that grow businesses online.

Created by Avanteia

12,580 Total Enrolled

15 Sep 2024 Last Updated

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1 Month Duration

Certificate On Completion

Introduction

Overview

This beginner-friendly digital marketing course introduces you to the core concepts and tools needed to grow businesses online. You will learn SEO fundamentals, social media marketing strategies, website planning, and analytics — all while building a real capstone project that applies every concept you learn.

SEO Canva Google Tools SMM Email Analytics

Goal

Learning Outcome

Understand digital marketing basics and create foundational marketing strategies. Build SEO-optimized websites, manage social media campaigns, and analyze performance with Google tools.

Curriculum

Syllabus

Click any module to expand and view topics and hands-on labs included.

Definition of Digital Marketing
Scope of Digital Marketing
Evolution of Digital Marketing
Importance of Digital Marketing
Benefits of Digital Marketing

Hands-on Lab

Search Engine Marketing (SEM) Search Engine Optimization (SEO) Content Marketing Social Media Marketing Email Marketing

Understanding Target Audience
Key Aspects of Understanding Target Audience
Buyer Personas and Their Purpose
Creating Buyer Personas
SMART Marketing Goals
Overview of Various Digital Marketing Channels

Hands-on Lab

Audience Research Persona Creation SMART Goal Setting

Website Planning and Development
Starting a New Project
Key Steps in Website Planning and Development
Benefits of Website Planning and Development
Importance of a User-Friendly Website
Key Elements of a Website
Introduction to Website Development Platforms
Key Features of Website Development Platforms
Popular Website Development Platforms

Hands-on Lab

Create a Basic Website Mobile Optimization Google Analytics Setup

Fundamentals of SEO
Key Components of SEO
Benefits of SEO
On-Page Optimization Techniques
Key On-Page Optimization Techniques
Benefits of On-Page Optimization
Off-Page Optimization Strategies
Key Off-Page Optimization Strategies
Benefits of Off-Page Optimization

Hands-on Lab

Keyword Research On-Page Optimization Technical SEO Audit Backlink Building Content Creation Local SEO Google Analytics Site Audit Content Calendar Image SEO Voice Search Mobile SEO

Social Media Marketing Overview
Major Social Media Platforms
Considerations for Social Media Marketing
Developing a Social Media Strategy
Key Steps in Developing a Social Media Strategy
Content Creation and Engagement Tactics
Engagement Tactics
Benefits of Content Creation and Engagement Tactics

Hands-on Lab

Platform Setup Content Strategy Audience Engagement Social Analytics Paid Advertising Social Listening Influencer Marketing Crisis Management A/B Testing

Applying All Learned Concepts
Project Execution
Developing a Comprehensive Digital Marketing Strategy
Implementing SEO, SEM, SMM, Content Marketing, and Email Marketing
Project Presentation
Preparing a Detailed Report
Presenting Findings and Strategies

Hands-on Lab

Strategy Document Campaign Execution Performance Report Final Presentation

Results

What You Will Learn

SEO Mastery

Optimize websites for search engines with on-page, off-page, and technical SEO techniques.

Social Media Strategy

Develop and execute data-driven social media campaigns across major platforms.

Website & Analytics

Plan, create, and optimize websites while tracking performance with Google Analytics.

Marketing Strategy

Build buyer personas, set SMART goals, and create comprehensive digital marketing plans.

Testimonials

What Our Students Say

The Level 2 course took my skills to a professional level. The Active Directory labs and privilege escalation modules are exactly what I needed to land my first pentesting job. Avanteia's hands-on approach is unmatched.

Vikram Patil Penetration Tester, Mumbai

I completed the Beginner course first and immediately enrolled in Intermediate. The malware analysis and reverse engineering modules were eye-opening. The 2-month duration is perfect for working professionals.

Sneha Kadam Cybersecurity Analyst, Pune

The cloud security and wireless hacking modules are incredibly relevant. I used the skills from this course to secure my company's AWS infrastructure. Highly recommended for anyone serious about cybersecurity.

Rahul Menon Security Engineer, Bangalore

Digital Marketing Beginner

Digital Marketing:Beginner

Overview

Learning Outcome

Syllabus

What You Will Learn

SEO Mastery

Social Media Strategy

Website & Analytics

Marketing Strategy

What Our Students Say

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Digital Marketing:
Beginner

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