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Digital Marketing Level 2

Digital Marketing Track

Digital Marketing:
Level 2

5.0 (2,640 reviews)

Master advanced digital marketing strategies with data-driven marketing, multi-platform advertising, and strategic planning. Execute campaigns across Google Ads, Meta, WhatsApp, Twitter, LinkedIn, TikTok, and e-commerce platforms while leveraging analytics and conversion optimization for maximum ROI.

Created by Avanteia
5,180 Total Enrolled
15 Sep 2024 Last Updated
Enroll Now
Digital Marketing Level 2 Course
3 Months Duration
Certificate On Completion
Level-02 Level
18 Modules Syllabus
3 Months Duration
English Language
Certificate Included
Introduction

Overview

This advanced digital marketing course delivers expert-level skills in data-driven marketing, multi-platform advertising, and strategic campaign management. You will master Google Ads, Meta Ads, WhatsApp marketing, Twitter, LinkedIn, Pinterest, Snapchat, TikTok advertising, e-commerce listing on Meesho, and complete a comprehensive capstone project that applies every strategy across channels.

SEO Canva Google Tools Ads SMM Analytics Funnels Strategy
Goal

Learning Outcome

Develop and execute advanced marketing strategies and leverage data for decision-making. Build multi-channel campaigns, optimize conversion funnels, and drive measurable business growth.

Curriculum

Syllabus

Click any module to expand and view topics and hands-on labs included.

  • Scope of Digital Marketing
  • Definition of Digital Marketing
  • Evolution of Digital Marketing
  • Importance of Digital Marketing
  • Benefits of Digital Marketing
Hands-on Lab
Search Engine Marketing (SEM) Search Engine Optimization (SEO) Content Marketing Social Media Marketing Email Marketing
  • Understanding Target Audience
  • Key Aspects of Understanding Target Audience
  • Buyer Personas and Their Purpose
  • Creating Buyer Personas
  • Benefits of Buyer Personas
  • SMART Marketing Goals
  • Breaking Down Each SMART Component
  • Overview of Various Digital Marketing Channels
Hands-on Lab
Strategy Document Persona Development Goal Setting Workshop
  • Website Planning and Development
  • Starting a New Project
  • Key Steps in Website Planning and Development
  • Benefits of Website Planning and Development
  • Importance of a User-Friendly Website
  • Key Elements of a Website
  • Introduction to Website Development Platforms
  • Key Features of Website Development Platforms
  • Popular Website Development Platforms
  • Key Components of Website Development
  • Website Development Process
  • Types of Websites
  • Web Technologies
  • Responsive Design
  • Understanding Domains and Hosting
  • Choosing a Domain and Hosting Provider
  • Hosting Control Panels
  • Choosing the Right CMS
  • Popular CMS Options
  • Factors to Consider When Choosing a CMS
  • Content Management, Design and Development
Hands-on Lab
Create a Basic Website Optimize Website for Mobile Setting up Google Analytics
  • Fundamentals of SEO
  • Key Components of SEO
  • Benefits of SEO
  • On-Page Optimization Techniques
  • Key On-Page Optimization Techniques
  • Benefits of On-Page Optimization
  • Off-Page Optimization Strategies
  • Key Off-Page Optimization Strategies
  • Benefits of Off-Page Optimization
Hands-on Lab
Keyword Research On-Page Optimization Content Quality Improvement Technical SEO Audit Backlink Building Social Media Engagement Online Reviews and Reputation Management Content Creation and Promotion Local SEO Optimization SEO Performance Tracking Social Media Integration for SEO Video SEO Voice Search Optimization Mobile SEO Optimization SEO-Friendly URL Structure Local SEO Enhancement Google Analytics Implementation Site Audit Content Calendar Image SEO Optimization Advanced Keyword Research Content Gap Analysis
  • Introduction to SEM
  • Key Aspects of SEM
  • Google Ads Overview
  • Pay-Per-Click (PPC) Fundamentals
  • Key Components of PPC
  • Creating SEM Campaigns
  • Keyword Planning and Bidding Strategies
  • Ad Creation and Management
  • Writing Compelling Ad Copy
  • Ad Extensions and Types
  • Campaign Optimization
  • Tracking and Analyzing Performance
  • A/B Testing
Hands-on Lab
Setting up a Google Ads Campaign Creating and Managing Ad Groups Analyzing Ad Performance
  • Social Media Marketing Overview
  • Major Social Media Platforms
  • Considerations for Social Media Marketing
  • Developing a Social Media Strategy
  • Key Steps in Developing a Social Media Strategy
  • Content Creation and Engagement Tactics
  • Engagement Tactics
  • Benefits of Content Creation and Engagement Tactics
Hands-on Lab
Getting Started with Major Social Media Platforms Developing a Social Media Strategy Content Creation and Optimization Audience Engagement Tactics Social Media Analytics Advanced Content Strategy Paid Social Media Advertising Social Media Listening Influencer Marketing Social Media Crisis Management A/B Testing on Social Media
  • Understanding Content Marketing
  • Key Components of Content Marketing
  • Benefits of Content Marketing
  • Content Creation Strategies
  • Key Content Creation Strategies
  • Content Distribution and Promotion
  • Key Components of Content Distribution and Promotion
  • Benefits of Content Distribution and Promotion
Hands-on Lab
Understanding Your Audience Content Creation Strategies Blogging and SEO Video Content Creation Creating Infographics Content Distribution and Promotion Content Repurposing User-Generated Content (UGC) Content Collaboration and Influencer Partnerships Analyzing Content Performance
  • Email Marketing Fundamentals
  • Importance of Email Marketing
  • Building an Email List
  • Email List and Segmentation
  • Segmentation Strategies
  • Crafting Effective Email Campaigns
Hands-on Lab
Setting Up Email Marketing Building and Segmenting an Email List Crafting Effective Email Campaigns Tracking Email Traffic
  • Benefits of Affiliate Marketing
  • Setting Up and Managing Affiliate Programs
Hands-on Lab
Identifying Potential Affiliates Establishing Affiliate Partnerships Providing Affiliate Resources Tracking and Monitoring Performance Optimizing Affiliate Relationships Evaluating and Adjusting Strategies Ethical Considerations Exploring Resources and Tools
  • E-Commerce Marketing Fundamentals
  • Key Components of E-Commerce Marketing
  • Benefits of E-Commerce Marketing
  • Strategies for Online Retailers
  • Shopping Ads and Product Listings
  • Key Features of Shopping Ads
  • Product Listings Optimization
Hands-on Lab
Introduction to Google Analytics Setting Up Google Ads Campaign Facebook Ads Manager for E-Commerce Email Marketing with Mailchimp SEO for E-Commerce Websites Social Media Marketing with Instagram Using Shopify for E-Commerce Advanced Google Analytics Techniques Retargeting Campaigns with Google Ads Conversion Rate Optimization (CRO)
  • Developing a Social Media Strategy
  • Methods of Well-Executed Social Media Marketing
  • Social Listening and Feedback Loops
  • The 3-Step Social Customer Service Plan
  • Metrics to Watch
  • Social Influencing and Networking
  • Social Selling
  • Relevant Roles in Social Media Marketing
  • Social Media Bouncing and Topic Maps
  • Long-Tail Media Outreach
  • Social Media Success Metrics
  • Applause Rate and Traffic by Channel
  • Conversions from Social Media
Hands-on Lab
Creating a Social Media Strategy Competitor Analysis Using Hootsuite for Social Media Management Content Creation with Canva Analytics and Reporting with Sprout Social Planning and Scheduling with Buffer Audience Engagement with SocialBee Social Listening with Brandwatch Influencer Collaboration with AspireIQ Advanced Analytics with Google Data Studio
  • Google Ads Overview
  • Types of Campaigns: Search, Display, Video, Shopping, App
  • Campaign Creation and Structuring
  • Keyword Selection and Bidding Strategies
  • Creating Ad Groups
  • Writing Effective Ad Copy
  • Optimization and Performance Tracking
  • Using Google Ads Tools for Optimization
  • Analyzing and Improving Campaign Performance
Hands-on Lab
Creating a Search Campaign Setting up a Display Campaign Optimizing Ad Performance
  • WhatsApp Business vs. WhatsApp Personal
  • Benefits for Businesses
  • Setting Up WhatsApp Business
  • Creating a Business Profile
  • Using WhatsApp Business API
  • Advertising on WhatsApp
  • Message Templates
  • Broadcast Lists and Groups
Hands-on Lab
Setting up a WhatsApp Business Profile Creating a Broadcast List Designing a WhatsApp Marketing Campaign
  • Introduction to Meta Ads
  • Overview of Facebook and Instagram Advertising
  • Campaign Creation and Ad Accounts
  • Ad Types and Formats
  • Carousel, Video, Stories, and Collection Ads
  • Audience Targeting
  • Custom and Lookalike Audiences
  • Retargeting Strategies
  • Performance Tracking and Optimization
  • Using Facebook Ads Manager for Insights
  • A/B Testing and Optimizing Ads
Hands-on Lab
Creating a Facebook Ad Campaign Designing Instagram Story Ads Optimizing Ad Performance with Insights
  • Overview and Benefits of Twitter Ads
  • Setting Up Twitter Ads
  • Creating an Ad Account
  • Understanding Campaign Objectives
  • Ad Formats and Targeting
  • Promoted Tweets, Accounts, and Trends
  • Audience Targeting Options
  • Performance Analysis
  • Using Twitter Analytics
  • Measuring Campaign Success
Hands-on Lab
Setting up a Twitter Ad Campaign Creating Promoted Tweets Analyzing Ad Performance
  • Introduction to LinkedIn, Pinterest, Snapchat, TikTok
  • Ad Formats and Targeting
  • Unique Ad Formats of Each Platform
  • Targeting Options and Strategies
  • Campaign Setup and Management
  • Creating and Managing Ad Campaigns on Different Platforms
  • Performance Tracking and Optimization
  • Using Platform-Specific Analytics Tools
  • Optimizing Ads for Better Results
Hands-on Lab
Setting up a LinkedIn Ad Campaign Creating Pinterest Promoted Pins Running a TikTok Ad Campaign
  • Introduction to Meesho
  • Overview of the Platform
  • Benefits of Selling on Meesho
  • Product Listing Strategies
  • Creating Effective Product Listings
  • Optimizing Product Descriptions and Images
  • Marketing and Promotions
  • Using Meesho Marketing Tools
  • Running Promotions and Discounts
Hands-on Lab
Setting up a Meesho Seller Account Listing Products on Meesho Running a Promotional Campaign
  • Applying All Learned Concepts
  • Project Execution
  • Developing a Comprehensive Digital Marketing Strategy
  • Implementing SEO, SEM, SMM, Content Marketing, and Email Marketing
  • Project Presentation
  • Preparing a Detailed Report
  • Presenting Findings and Strategies
Hands-on Lab
Project Presentation Preparing a Detailed Report Presenting Findings and Strategies

Free Internship Opportunity Included

Gain real-world industry experience with a 3-Month Internship Program included as part of the training.

Results

What You Will Learn

Multi-Platform Advertising

Run and optimize campaigns across Google, Meta, WhatsApp, Twitter, LinkedIn, Pinterest, Snapchat, and TikTok.

Conversion Optimization

Build funnels, retarget audiences, and optimize conversion rates for e-commerce and lead generation.

Data-Driven Strategy

Leverage analytics, A/B testing, and KPI tracking to make informed marketing decisions.

E-Commerce & Affiliate

Manage product listings on Meesho, run affiliate programs, and execute e-commerce marketing strategies.

Testimonials

What Our Students Say

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