Introduction

Overview

This intermediate digital marketing course builds on foundational knowledge to deliver professional skills in campaign management, advanced analytics, and optimization. You will master SEO, Google Ads, content marketing, email automation, affiliate programs, and e-commerce marketing while building real campaigns that drive measurable ROI.

SEO Canva Google Tools Ads SMM Analytics

Goal

Learning Outcome

Manage and optimize digital marketing campaigns and analyze performance metrics. Build data-driven strategies across SEO, paid ads, content, and e-commerce channels.

Curriculum

Syllabus

Click any module to expand and view topics and hands-on labs included.

Scope of Digital Marketing
Definition of Digital Marketing
Evolution of Digital Marketing
Importance of Digital Marketing
Benefits of Digital Marketing

Hands-on Lab

Setting up Business Name

Understanding Target Audience
Key Aspects of Understanding Target Audience
Buyer Personas and Their Purpose
Creating Buyer Personas
Benefits of Buyer Personas
SMART Marketing Goals
Overview of Various Digital Marketing Channels

Hands-on Lab

Set a Tagline Who They Are What They Want Where to Find Them

Fundamentals of SEO
Key Components of SEO
Benefits of SEO
On-Page Optimization Techniques
Key On-Page Optimization Techniques
Benefits of On-Page Optimization
Off-Page Optimization Strategies
Key Off-Page Optimization Strategies
Benefits of Off-Page Optimization

Hands-on Lab

Keyword Search (10 Keywords) Create Domain & URL Meta Tags Meta Description (160 Words)

Fundamentals of SEO
Key Components of SEO
Benefits of SEO
On-Page Optimization Techniques
Key On-Page Optimization Techniques
Benefits of On-Page Optimization
Off-Page Optimization Strategies
Key Off-Page Optimization Strategies
Benefits of Off-Page Optimization

Hands-on Lab

Keyword Research On-Page Optimization Content Quality Improvement Technical SEO Audit Backlink Building Social Media Engagement Online Reviews Management Content Creation & Promotion Local SEO Optimization SEO Performance Tracking Social Media Integration for SEO Video SEO Voice Search Optimization Mobile SEO Optimization SEO-Friendly URL Structure Local SEO Enhancement Google Analytics Implementation Site Audit Content Calendar Image SEO Optimization Advanced Keyword Research Content Gap Analysis

Understanding Content Marketing
Key Components of Content Marketing
Benefits of Content Marketing
Content Creation Strategies
Key Content Creation Strategies
Content Distribution and Promotion
Key Components of Content Distribution and Promotion
Benefits of Content Distribution and Promotion

Hands-on Lab

Content Creation YouTube Marketing Facebook Marketing

Email Marketing Fundamentals
Importance of Email Marketing
Building an Email List
Email List and Segmentation
Segmentation Strategies
Crafting Effective Email Campaigns

Hands-on Lab

Sending Professional Business Emails

Benefits of Affiliate Marketing
Setting Up and Managing Affiliate Programs

Hands-on Lab

Research Affiliate Programs Create a Blog Create a Platform Produce Content

Introduction to Web Analytics
Web Analytics Tools
Setting Up and Managing Analytics Programs
Setting Up and Interpreting Key Performance Indicators (KPIs)
Interpreting KPIs
Benefits of Setting Up and Interpreting KPIs

Hands-on Lab

Creating a Static Website

E-Commerce Marketing Fundamentals
Key Components of E-Commerce Marketing
Benefits of E-Commerce Marketing
Strategies for Online Retailers
Shopping Ads and Product Listings
Key Features of Shopping Ads
Product Listings Optimization

Hands-on Lab

Google Ads Running Making Posters Making of Reels

Results

What You Will Learn

Advanced SEO

Execute technical audits, build backlinks, and optimize for local, voice, and mobile search.

Paid Campaigns

Run Google Ads, shopping campaigns, and social media ads with measurable ROI.

Content & Affiliate

Create content strategies, manage affiliate programs, and build revenue-generating platforms.

Analytics & E-Commerce

Analyze KPIs, interpret web analytics, and execute e-commerce marketing strategies.

Testimonials

What Our Students Say

The Level 2 course took my skills to a professional level. The Active Directory labs and privilege escalation modules are exactly what I needed to land my first pentesting job. Avanteia's hands-on approach is unmatched.

Vikram Patil Penetration Tester, Mumbai

I completed the Beginner course first and immediately enrolled in Intermediate. The malware analysis and reverse engineering modules were eye-opening. The 2-month duration is perfect for working professionals.

Sneha Kadam Cybersecurity Analyst, Pune

The cloud security and wireless hacking modules are incredibly relevant. I used the skills from this course to secure my company's AWS infrastructure. Highly recommended for anyone serious about cybersecurity.

Rahul Menon Security Engineer, Bangalore

Digital Marketing:
Level 1

Overview

Learning Outcome

Syllabus

What You Will Learn

Advanced SEO

Paid Campaigns

Content & Affiliate

Analytics & E-Commerce

What Our Students Say

Ready to Level Up Your
Cybersecurity Career?

Digital Marketing Level 1

Digital Marketing:Level 1

Overview

Learning Outcome

Syllabus

What You Will Learn

Advanced SEO

Paid Campaigns

Content & Affiliate

Analytics & E-Commerce

What Our Students Say

Ready to Level Up YourCybersecurity Career?

Digital Marketing:
Level 1

Ready to Level Up Your
Cybersecurity Career?