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Digital Marketing Track

Digital Marketing:
Level 1

4.9 (1,850 reviews)

Advance your digital marketing career with hands-on training in content marketing with AI, social media and community management, Google Ads and Meta Ads campaigns, email & WhatsApp automation, e-commerce and marketplace selling, affiliate marketing, and conversion optimization — all on live accounts with real budgets.

Created by Avanteia
8,420 Total Enrolled
15 Sep 2024 Last Updated
Enroll Now
Digital Marketing Level 1 Course
2 Months Duration
Certificate On Completion
Level-01 Level
9 Modules Syllabus
2 Months Duration
English Language
Certificate Included

Overview

This Level 1 digital marketing course takes you from planning to profit. You will produce AI-assisted content and short-form video, run organic social and creator campaigns, launch real campaigns on Google Ads and Meta Ads, build consent-based email and WhatsApp automation, sell on Shopify, Meesho, Amazon and Flipkart, design affiliate programmes, and run A/B tests — every module ends with a submitted, checked practical that builds toward a complete marketing portfolio.

Content AI SMM Google Ads Meta Ads Email WhatsApp E-commerce CRO

Learning Outcome

Plan, launch and optimise campaigns on Google Ads, Meta, LinkedIn and other ad platforms. Run email and WhatsApp programmes with proper consent, authentication and automation. Sell on a D2C store and on marketplaces such as Meesho, Amazon and Flipkart. Read campaign data, run A/B tests and explain results to a client in plain language.

Syllabus

Click any module to expand and view topics and hands-on labs included.

  • Content strategy tied to personas and funnel stages. Content pillars and the editorial calendar
  • Formats: blog, short-form video, carousel, infographic, case study, newsletter
  • Copywriting frameworks: AIDA, PAS, and the StoryBrand structure. Writing for mobile readers
  • Repurposing one core piece into many formats
  • Generative AI for research, first drafts, images and video: prompting, brand voice guides, fact-checking and disclosure
  • Copyright, image rights and AI-generated visuals. User-generated content and permissions
  • Measuring content: engaged sessions, scroll depth, assisted conversions
Hands-on Lab
30-Day Content Calendar Brand Voice Guide & Prompts AI Draft Editing 60-Second Vertical Video Canva Carousel & Infographic Blog Repurposing Pack
  • Platforms and audiences in India: Instagram, YouTube, Facebook, LinkedIn, X, Pinterest, Snapchat, ShareChat and Moj
  • What each algorithm rewards: watch time, shares, saves, comments. Reels and Shorts
  • Social strategy, content pillars and posting rhythm
  • Community management and social customer service. Response times and escalation
  • Social listening and sentiment tracking
  • Creator and influencer marketing: tiers, briefs, fees, contracts, ASCI disclosure guidelines
  • Handling a social media crisis
  • Metrics: reach, engagement rate, share rate, profile visits, link clicks, conversions
Hands-on Lab
Professional Profile Setup Competitor Benchmarking Two-Week Publishing Sprint Social Listening & Sentiment Creator Shortlist & Brief Crisis Response Drill
  • Account structure. Campaign types: Search, Performance Max, Demand Gen, Display, Video, Shopping and App
  • The auction, Quality Score and Ad Rank. Keyword match types and negative keywords
  • Responsive search ads and assets (sitelinks, callouts, call, image, lead form)
  • Bidding: manual CPC and Smart Bidding (Maximise Conversions, Target CPA, Target ROAS)
  • Conversion tracking, enhanced conversions and importing GA4 key events
  • Audiences: remarketing, Customer Match, audience signals for Performance Max
  • Search terms report, experiments and a weekly optimisation routine
  • AI features inside Google Ads (asset generation, AI Max for Search) and when to switch them off
Hands-on Lab
Conversion Tracking Setup Search Campaign Build Performance Max Campaign YouTube / Demand Gen Campaign Remarketing & Customer Match Search Terms Optimization 7-Day Live Campaign Report
  • Business portfolio, ad accounts, pages, datasets. Meta Pixel and Conversions API
  • Campaign objectives: awareness, traffic, engagement, leads, app promotion, sales
  • Advantage+ audience, placements, creative and Advantage+ sales campaigns
  • Custom audiences, lookalikes and retargeting
  • Formats: Reels, Stories, carousel, collection, catalogue ads, instant forms, click-to-WhatsApp and Messenger ads
  • Creative testing, the learning phase, frequency and ad fatigue
  • Reporting and breakdowns. Ad policies and special ad categories
Hands-on Lab
Pixel & Conversions API Setup Custom & Lookalike Audiences Instant Form Lead Campaign Click-to-WhatsApp Campaign Creative Hook Testing Catalogue Retargeting
  • Choosing a platform by audience, intent, cost and creative needs
  • LinkedIn Ads: Campaign Manager, objectives, job title and company targeting, Lead Gen Forms, Thought Leader Ads, Insight Tag, Matched Audiences
  • X Ads: objectives, promoted posts, keyword and follower-lookalike targeting
  • Pinterest, Snapchat, Quora and Reddit ads: when they make sense
  • TikTok Ads for global clients (TikTok is not available in India)
  • Programmatic buying and DV360 (overview). Retail media
Hands-on Lab
LinkedIn Lead Gen Campaign X Ads Promoted Post Pinterest Promoted Pin Channel Selection Note
  • List building, lead magnets and double opt-in
  • Deliverability: SPF, DKIM, DMARC; Gmail and Yahoo bulk sender rules; one-click unsubscribe
  • Segmentation and personalisation. Newsletters versus automated flows (welcome, abandoned cart, re-engagement)
  • Subject lines, preview text and layout. Why open rates are unreliable after Apple Mail Privacy Protection; using clicks and conversions instead
  • WhatsApp Business app versus WhatsApp Business Platform (API). Business Solution Providers
  • Template categories (marketing, utility, authentication, service), opt-in rules, quality rating, messaging limits, WhatsApp Flows and chatbots
  • SMS in India: DLT registration and TRAI rules
  • CRM basics and lead scoring. Consent under the DPDP Act, 2023
Hands-on Lab
SPF, DKIM & DMARC Setup Signup Form & Segmentation Welcome & Abandoned Cart Flows WhatsApp Business Setup Template & Chatbot Build CRM Automation Workflow
  • D2C website, marketplace, quick commerce and social commerce: pros and cons
  • Shopify set-up and product page optimisation
  • Google Merchant Center, free listings and Shopping feeds
  • Selling on Meesho, Amazon Seller Central and Flipkart Seller Hub. ONDC (overview)
  • Listing optimisation: titles, keywords, images, A+ content, ratings and reviews
  • Retail media: Amazon Sponsored Products, Flipkart Ads, Meesho Ads
  • Offers, coupons and sale events. E-commerce numbers: AOV, CAC, ROAS, repeat rate, returns, RTO and COD
Hands-on Lab
Shopify Store Build Merchant Center Feed Meesho Product Listings Amazon Listing Audit Unit Economics Sheet
  • Payment models: CPS, CPL, CPA and hybrid
  • Affiliate networks versus in-house programmes. Networks used in India: Amazon Associates, Cuelinks, EarnKaro, vCommission, Admitad, Impact
  • Tracking: cookies, sub-IDs, coupon codes, postbacks
  • Commission design, affiliate fraud (cookie stuffing, coupon leakage) and disclosure rules
Hands-on Lab
Join Affiliate Programme Comparison Post with Tracking Affiliate Programme Design
  • CRO process: research, hypothesis, test, learn. Prioritising with ICE or PIE
  • Clarity, friction, trust and urgency on landing pages. Persuasion principles
  • A/B and multivariate tests. Sample size and significance in plain terms. Testing tools after Google Optimize was shut down
  • Privacy law in India: DPDP Act, 2023 and the DPDP Rules. Consent, purpose limitation, data minimisation
  • CCPA Guidelines for Prevention and Regulation of Dark Patterns, 2023. Responsible use of AI in marketing
Hands-on Lab
CRO Audit & Hypotheses A/B Test with Significance Check Privacy & Dark Pattern Audit

What You Will Learn

Content & Social Media

Plan editorial calendars, produce AI-assisted content and short-form video, run organic social, manage communities and execute ASCI-compliant creator campaigns.

Paid Advertising

Launch and optimise Search, Performance Max and YouTube campaigns on Google Ads plus lead, sales and click-to-WhatsApp campaigns on Meta and LinkedIn.

Automation & E-commerce

Build consent-based email and WhatsApp flows with SPF/DKIM/DMARC, sell on Shopify, Meesho, Amazon and Flipkart, and design profitable affiliate programmes.

CRO & Data Privacy

Run A/B tests with proper significance checks, audit landing pages for conversions, and keep campaigns compliant with the DPDP Act and dark-pattern rules.

What Our Students Say

"

The Google Ads and Meta Ads modules took my skills to a professional level. Running live campaigns with a real budget and writing optimisation logs each week is exactly what I needed to land my first performance marketing job.

Vikram Patil Performance Marketer, Mumbai
"

I completed the Beginner course first and immediately enrolled in Level 1. The WhatsApp automation and marketplace modules were eye-opening — I now run email flows and sell on Meesho for my own brand. The 2-month duration is perfect for working professionals.

Sneha Kadam D2C Brand Owner, Pune
"

The CRO and analytics modules are incredibly relevant. I used the A/B testing and unit-economics skills from this course to cut my client's customer acquisition cost by 30%. Highly recommended for anyone serious about digital marketing.

Rahul Menon Digital Marketing Consultant, Bangalore

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