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ACDME – Avanteia Certified Digital Marketing Expert

Digital Marketing:
Level 2

5.0 (2,640 reviews)

Learn to plan, run and measure digital campaigns on your own. In 90 hours (68 of them hands-on) you build a website, install GA4 and Tag Manager, rank on Google and AI search, run live Google Ads and Meta Ads, send real email and WhatsApp campaigns, and sell on Shopify, Meesho and Amazon, then put it all to work on a real client capstone.

Created by Avanteia
5,180 Total Enrolled
02 Oct 2026 Last Updated
Enroll Now
ACDME Level 2 advanced digital marketing course in Goa by Avanteia
3 Months Duration
Certificate On Completion
Level-02 Level
14 Modules Syllabus
3 Months Duration
90 Hours 22 Theory · 68 Practical
English Language

Overview

ACDME Level 2 is a 90-hour advanced digital marketing course for learners who want to plan, run and measure campaigns on their own. Each topic is taught once, in one place, and then reused in later practicals. About three quarters of class time is spent on live accounts and tools: you build a WordPress or Shopify site, set up GA4, Google Tag Manager, Search Console and Looker Studio, optimise for Google and AI search, run Google Ads and Meta Ads on a small live budget, send real email and WhatsApp messages, and list products on Meesho, Amazon and Flipkart. Every practical ends with a submission that is checked, and the work carries forward into a real client capstone.

SEO & AI Search GA4 & GTM Google Ads Meta Ads WhatsApp Email Automation E-commerce SMM CRO Strategy

Learning Outcome

Audit a business online, write a channel plan with KPIs and a budget, build and track a website, launch and optimise campaigns across search, social, email, WhatsApp and marketplaces, and explain the results to a client in plain language.

Syllabus

Click any module to expand and view topics, hands-on practicals and tools used.

  • How people in India discover and buy: search, social, marketplaces, quick commerce and AI assistants
  • Paid, owned and earned media; where each channel fits in the funnel
  • Brand building versus performance activation
  • Audience research from search data, reviews, comments and customer interviews
  • Segmentation and buyer personas
  • SMART objectives and KPI trees linking revenue, leads and margin to channel metrics
  • Planning frameworks: SOSTAC and RACE
  • Basic budget split across channels
Hands-on Lab
Online Audit of a Local Business Buyer Personas from Real Data & Interviews Competitor Ad Swipe File (15 Ads) SMART Goals & KPI Tree
Tools Used
Google Trends AnswerThePublic Meta Ad Library Google Ads Transparency Center Similarweb Miro / FigJam
  • Domains, DNS records, hosting types (shared, VPS, managed WordPress, cloud) and SSL
  • Choosing a platform: WordPress, Shopify, Wix, Webflow
  • Where AI site builders help and where they fall short
  • Site map and information architecture
  • Anatomy of a landing page that converts
  • Mobile-first design and Core Web Vitals (LCP, INP, CLS)
  • Basic accessibility: contrast, alt text, form labels
  • Legal pages: privacy policy, terms, refund policy, cookie notice
Hands-on Lab
Register Domain, Point DNS & Install SSL Build a 5-Page WordPress Website Lead-Generation Landing Page & Thank-You Page PageSpeed Insights Mobile Fixes WAVE Accessibility Audit & Fixes
Tools Used
WordPress Gutenberg / Elementor Shopify Trial PageSpeed Insights WAVE
  • Writing a measurement plan: business goals, KPIs, events and report users
  • GA4 event-based data model, key events, standard reports and Explorations
  • Google Tag Manager: tags, triggers, variables and the data layer
  • Debugging with Tag Assistant
  • UTM parameters and a team-wide naming convention
  • Search Console performance and indexing reports
  • Consent Mode, first-party data and the move away from third-party cookies
  • Server-side tagging (overview)
  • Attribution in GA4 (data-driven and last click) and its limits
  • Behaviour analytics with heatmaps and session recordings
Hands-on Lab
Measurement Plan for Your Website Install GA4 via GTM & Track Key Events UTM Tracking Sheet Verify Search Console & Submit Sitemap Weekly Looker Studio Dashboard Microsoft Clarity Usability Review
Tools Used
Google Analytics 4 Google Tag Manager Tag Assistant Search Console Looker Studio Microsoft Clarity
  • How search works: crawling, indexing and ranking
  • Helpful content and E-E-A-T
  • Keyword research by search intent; topic clusters and pillar pages
  • On-page SEO: titles, meta descriptions, headings, internal links, image alt text, URL structure
  • Technical SEO: XML sitemaps, robots.txt, canonical tags, redirects, structured data, page speed, mobile-first indexing
  • Local SEO: Google Business Profile, NAP consistency, reviews and Indian local directories
  • Off-page SEO: digital PR, earning links, avoiding link schemes
  • AI search: Google AI Overviews and AI Mode; how ChatGPT, Gemini and Perplexity choose sources
  • Writing content that gets cited by AI answers
  • YouTube and video SEO; SEO reporting
Hands-on Lab
50-Keyword Map Grouped by Intent Optimise 5 Pages & Write a Pillar Article Technical SEO Crawl with Screaming Frog LocalBusiness & Article Schema Google Business Profile Optimisation AI Visibility Check (AI Overviews, ChatGPT, Gemini, Perplexity) Earn 3 Genuine Citations or Links YouTube Video SEO
Tools Used
Search Console Google Keyword Planner Ahrefs Webmaster Tools Screaming Frog Rank Math / Yoast Rich Results Test Google Business Profile
  • Content strategy tied to personas and funnel stages
  • Content pillars and the editorial calendar
  • Formats: blog, short-form video, carousel, infographic, case study, newsletter
  • Copywriting frameworks: AIDA, PAS and StoryBrand; writing for mobile readers
  • Repurposing one core piece into many formats
  • Generative AI for research, drafts, images and video: prompting, brand voice guides, fact-checking and disclosure
  • Copyright, image rights and AI-generated visuals
  • User-generated content and permissions
  • Measuring content: engaged sessions, scroll depth, assisted conversions
Hands-on Lab
30-Day Content Calendar Brand Voice Guide & AI Prompt Library 60-Second Vertical Video with Captions Carousel & Infographic in Canva Repurpose One Blog into Six Pieces
Tools Used
Canva Adobe Express ChatGPT / Gemini / Claude DaVinci Resolve / InShot Notion / Google Sheets
  • Platforms and audiences in India: Instagram, YouTube, Facebook, LinkedIn, X, Pinterest, Snapchat, ShareChat and Moj
  • What each algorithm rewards: watch time, shares, saves, comments; Reels and Shorts
  • Social strategy, content pillars and posting rhythm
  • Community management and social customer service; response times and escalation
  • Social listening and sentiment tracking
  • Creator and influencer marketing: tiers, briefs, fees, contracts and ASCI disclosure guidelines
  • Handling a social media crisis
  • Metrics: reach, engagement rate, share rate, profile visits, link clicks, conversions
Hands-on Lab
Set Up & Optimise Brand Profiles in Meta Business Suite Competitor Social Media Comparison Two-Week Scheduled Publishing & Report Social Listening & Sentiment Summary Micro-Creator Shortlist & ASCI-Compliant Brief Social Media Crisis Drill
Tools Used
Meta Business Suite Buffer / Hootsuite YouTube Studio LinkedIn Page Analytics Brand24 Google Alerts
  • Account structure and campaign types: Search, Performance Max, Demand Gen, Display, Video, Shopping and App
  • The auction, Quality Score and Ad Rank
  • Keyword match types and negative keywords
  • Responsive search ads and assets: sitelinks, callouts, call, image, lead form
  • Bidding: manual CPC and Smart Bidding (Maximise Conversions, Target CPA, Target ROAS)
  • Conversion tracking, enhanced conversions and importing GA4 key events
  • Audiences: remarketing, Customer Match and audience signals for Performance Max
  • Search terms report, experiments and a weekly optimisation routine
  • AI features in Google Ads (asset generation, AI Max for Search) and when to switch them off
Hands-on Lab
Conversion Tracking with Enhanced Conversions Build a Search Campaign in Google Ads Editor Performance Max Campaign with Audience Signals YouTube / Demand Gen Campaign Remarketing & Customer Match Audiences Search Terms Analysis & Optimisation Log 7-Day Live Campaign & Report
Tools Used
Google Ads Google Ads Editor Keyword Planner Google Tag Manager Google Skillshop
  • Business portfolio, ad accounts, pages and datasets
  • Meta Pixel and Conversions API
  • Campaign objectives: awareness, traffic, engagement, leads, app promotion, sales
  • Advantage+ audience, placements, creative and Advantage+ sales campaigns
  • Custom audiences, lookalikes and retargeting
  • Formats: Reels, Stories, carousel, collection, catalogue ads, instant forms, click-to-WhatsApp and Messenger ads
  • Creative testing, the learning phase, frequency and ad fatigue
  • Reporting and breakdowns; ad policies and special ad categories
Hands-on Lab
Business Portfolio, Pixel & Conversions API Setup Custom Audiences & 1% Lookalike Lead Campaign with Instant Form to CRM Click-to-WhatsApp Campaign Three-Hook Creative Test Catalogue Retargeting Campaign
Tools Used
Meta Ads Manager Events Manager Meta Business Suite Meta Pixel Helper Zapier / Make Meta Ad Library
  • Choosing a platform by audience, intent, cost and creative needs
  • LinkedIn Ads: Campaign Manager, objectives, job title and company targeting, Lead Gen Forms, Thought Leader Ads, Insight Tag, Matched Audiences
  • X Ads: objectives, promoted posts, keyword and follower-lookalike targeting
  • Pinterest, Snapchat, Quora and Reddit ads: when they make sense
  • TikTok Ads for global clients (TikTok is not available in India)
  • Programmatic buying and DV360 (overview)
  • Retail media (linked to Module 11)
Hands-on Lab
LinkedIn B2B Lead Gen Campaign & Insight Tag X Ads Promoted Post with Keyword Targeting Pinterest Promoted Pin Campaign Channel-Selection Note for Three Client Briefs
Tools Used
LinkedIn Campaign Manager X Ads Pinterest Ads Manager Snapchat Ads Manager
  • List building, lead magnets and double opt-in
  • Deliverability: SPF, DKIM, DMARC; Gmail and Yahoo bulk sender rules; one-click unsubscribe
  • Segmentation and personalisation
  • Newsletters versus automated flows: welcome, abandoned cart, re-engagement
  • Subject lines, preview text and layout; measuring clicks and conversions after Apple Mail Privacy Protection
  • WhatsApp Business app versus WhatsApp Business Platform (API); Business Solution Providers
  • Template categories, opt-in rules, quality rating, messaging limits, WhatsApp Flows and chatbots
  • SMS in India: DLT registration and TRAI rules
  • CRM basics and lead scoring
  • Consent under the DPDP Act, 2023
Hands-on Lab
Sending Domain with SPF, DKIM & DMARC Signup Form, Lead Magnet & List Segments Welcome Sequence, Abandoned-Cart Flow & A/B Test WhatsApp Business App Setup WhatsApp Templates & Lead-Qualifying Chatbot Form → CRM → Email → WhatsApp Automation
Tools Used
Brevo Mailchimp HubSpot Free CRM WhatsApp Business Interakt / WATI / AiSensy Zapier / Make / n8n MXToolbox
  • D2C website, marketplace, quick commerce and social commerce: pros and cons
  • Shopify set-up and product page optimisation
  • Google Merchant Center, free listings and Shopping feeds
  • Selling on Meesho, Amazon Seller Central and Flipkart Seller Hub; ONDC (overview)
  • Listing optimisation: titles, keywords, images, A+ content, ratings and reviews
  • Retail media: Amazon Sponsored Products, Flipkart Ads, Meesho Ads
  • Offers, coupons and sale events
  • E-commerce numbers: AOV, CAC, ROAS, repeat rate, returns, RTO and COD
Hands-on Lab
Shopify Store with 10 Products Merchant Center Feed & Free Listings Meesho Seller Setup & Product Listings Amazon Listing Audit & Sponsored Products Plan Unit-Economics & Break-Even ROAS Sheet
Tools Used
Shopify Google Merchant Center Meesho Supplier Panel Amazon Seller Central Flipkart Seller Hub Canva
  • Payment models: CPS, CPL, CPA and hybrid
  • Affiliate networks versus in-house programmes
  • Networks used in India: Amazon Associates, Cuelinks, EarnKaro, vCommission, Admitad, Impact
  • Tracking: cookies, sub-IDs, coupon codes, postbacks
  • Commission design
  • Affiliate fraud (cookie stuffing, coupon leakage) and disclosure rules
Hands-on Lab
Join an Affiliate Programme & Publish a Comparison Post Design an Affiliate Programme for a D2C Brand
Tools Used
Amazon Associates Cuelinks / EarnKaro Pretty Links / ThirstyAffiliates
  • CRO process: research, hypothesis, test, learn; prioritising with ICE or PIE
  • Clarity, friction, trust and urgency on landing pages; persuasion principles
  • A/B and multivariate tests; sample size and significance in plain terms
  • Testing tools after Google Optimize was shut down
  • Privacy law in India: DPDP Act, 2023 and the DPDP Rules
  • Consent, purpose limitation and data minimisation
  • CCPA Guidelines for Prevention and Regulation of Dark Patterns, 2023
  • Responsible use of AI in marketing
Hands-on Lab
CRO Audit & 10 Scored Hypotheses Run an A/B Test & Check Significance Privacy & Dark-Pattern Checklist Audit
Tools Used
Microsoft Clarity VWO Google Ads & Meta Experiments A/B Significance Calculator
  • Teams of three or four work for a real client: a local business, NGO, student start-up or institute brief
  • Reuses the website, tracking, content and ad accounts built in earlier modules
  • Discover: client meeting, online audit, personas and competitor review
  • Plan: SOSTAC plan, KPI tree, channel mix, budget and 14-day calendar
  • Build: fix website and tracking; prepare content and ad creatives
  • Run: at least three channels live for 14 days (SEO and content, one paid channel, email or WhatsApp)
  • Measure: Looker Studio dashboard comparing results with targets
  • Present: 15–20 page written report and a 15-minute presentation to a panel
Hands-on Lab
Client Audit & Brief Marketing Plan Tracking Checklist 14-Day Live Campaign & Daily Log Looker Studio Results Dashboard Final Report & Panel Presentation

Free Internship Opportunity Included

Gain real-world industry experience with a 3-Month Internship Program included as part of the training.

What You Will Learn

Strategy & Planning

Audit a business online and write a channel plan with SMART goals, a KPI tree and a budget.

Websites, Tracking & Analytics

Build a WordPress or Shopify site and set up GA4, Tag Manager, Search Console and a Looker Studio dashboard.

SEO & AI Search Visibility

Improve rankings on Google, local results and AI Overviews, and get cited by ChatGPT, Gemini and Perplexity.

Multi-Platform Advertising

Plan, launch and optimise campaigns on Google Ads, Meta, LinkedIn, X and Pinterest with correct conversion tracking.

Email, WhatsApp & Automation

Run consent-based email and WhatsApp programmes with proper authentication, flows and CRM automation.

E-Commerce, Affiliate & CRO

Sell on a D2C store and on Meesho, Amazon and Flipkart, run A/B tests and explain results to clients in plain language.

What Our Students Say

"

The Level 2 course took my skills to a professional level. The Active Directory labs and privilege escalation modules are exactly what I needed to land my first pentesting job. Avanteia's hands-on approach is unmatched.

Vikram Patil Penetration Tester, Mumbai
"

I completed the Beginner course first and immediately enrolled in Intermediate. The malware analysis and reverse engineering modules were eye-opening. The 2-month duration is perfect for working professionals.

Sneha Kadam ethical hacking Analyst, Pune
"

The cloud security and wireless hacking modules are incredibly relevant. I used the skills from this course to secure my company's AWS infrastructure. Highly recommended for anyone serious about ethical hacking.

Rahul Menon Security Engineer, Bangalore

Ready to Level Up Your
Digital Marketing Career?

Plan, run and measure real campaigns across search, social, email, WhatsApp and marketplaces. Enroll today and earn your ACDME Level 2 certification.

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