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Digital Marketing Beginner

Digital Marketing Track

Digital Marketing:
Beginner

4.8 (1,230 reviews)

Launch your career in digital marketing with a comprehensive beginner course. Master marketing strategy, build WordPress websites, set up Google Analytics 4 and Tag Manager, and learn SEO fundamentals including AI search optimization to create data-driven marketing strategies that grow businesses online.

Created by Avanteia
12,580 Total Enrolled
15 Sep 2024 Last Updated
Enroll Now
Digital Marketing Beginner Course
1 Month Duration
Certificate On Completion
Beginner Level
4 Modules Syllabus
1 Month Duration
English Language
Certificate Included
Introduction

Overview

This beginner-friendly digital marketing course introduces you to the core concepts and tools needed to grow businesses online. You will learn how to audit a business's digital presence, build a fast WordPress website, set up Google Analytics 4 and Tag Manager tracking, and optimize for Google search including AI Overviews — all while building a real project that applies every concept you learn.

Strategy WordPress GA4 GTM SEO AI Search
Goal

Learning Outcome

Audit a business online and write a channel plan with goals, KPIs and a budget. Build a WordPress site and set up GA4, Tag Manager, Search Console and a Looker Studio dashboard. Improve search visibility on Google, including local results and AI Overviews.

Curriculum

Syllabus

Click any module to expand and view topics and hands-on labs included.

  • How people in India now discover and buy: search, social, marketplaces, quick commerce and AI assistants
  • Paid, owned and earned media. Where each channel fits in the funnel
  • Audience research from real sources: search data, reviews, comments and short customer interviews
  • Segmentation and buyer personas
  • SMART objectives, KPI trees, and linking business numbers to channel metrics
  • Planning frameworks: SOSTAC and RACE. Basic budget split across channels
Hands-on Lab
Business Online Audit Buyer Persona Creation Competitor Ad Analysis SMART Goal Setting KPI Tree Planning
  • Domains, DNS records, hosting types and SSL
  • Choosing a platform: WordPress, Shopify, Wix, Webflow. Where AI site builders help and where they fall short
  • Site map and information architecture. Anatomy of a landing page that converts
  • Mobile-first design and Core Web Vitals (LCP, INP, CLS)
  • Basic accessibility (contrast, alt text, form labels)
  • Legal pages: privacy policy, terms, refund policy, cookie notice
Hands-on Lab
Domain & DNS Setup WordPress Site Build Landing Page Creation PageSpeed Optimization Accessibility Audit
  • Writing a measurement plan: business goals, KPIs, events, and who uses which report
  • GA4 event-based data model, key events, standard reports and Explorations
  • Google Tag Manager: tags, triggers, variables and the data layer. Debugging with Tag Assistant
  • UTM parameters and a naming convention the whole team follows
  • Search Console performance and indexing reports
  • Consent Mode, first-party data and the move away from third-party cookies
  • Attribution in GA4 (data-driven and last click) and its limits
  • Behaviour analytics with heatmaps and recordings
Hands-on Lab
Measurement Plan GA4 & GTM Setup UTM Tracking Sheet Search Console Verification Looker Studio Dashboard Microsoft Clarity Heatmaps
  • How search works: crawling, indexing and ranking. Helpful content and E-E-A-T
  • Keyword research by search intent. Topic clusters and pillar pages
  • On-page SEO: titles, meta descriptions, headings, internal links, image names and alt text, URL structure
  • Technical SEO: XML sitemaps, robots.txt, canonical tags, redirects, structured data, page speed and mobile-first indexing
  • Local SEO: Google Business Profile, NAP consistency, reviews and Indian local directories
  • Off-page: digital PR, earning links, avoiding link schemes
  • AI search: Google AI Overviews and AI Mode, and how ChatGPT, Gemini and Perplexity choose sources
  • YouTube and video SEO. SEO reporting
Hands-on Lab
Keyword Research & Mapping On-Page Optimization Technical SEO Audit Schema Markup Local SEO & GBP AI Search Visibility Check Link Building YouTube SEO
Results

What You Will Learn

Digital Strategy

Audit a business online, build buyer personas, analyse competitors, and create a channel plan with SMART goals and KPIs.

Website & Landing Pages

Plan, build and launch fast, mobile-friendly WordPress sites and high-converting landing pages without writing code.

Analytics & Tracking

Set up GA4 and Google Tag Manager from scratch, build UTM tracking, and create automated dashboards in Looker Studio.

SEO & AI Search

Improve organic visibility with on-page, technical and local SEO. Optimize for Google AI Overviews and AI assistants.

Testimonials

What Our Students Say

"

The strategy and SEO modules gave me exactly what I needed to start freelancing. Building a real WordPress site and setting up GA4 tracking in class made everything click. Avanteia's hands-on approach is unmatched.

Vikram Patil Digital Marketing Freelancer, Mumbai
"

I run a small D2C brand and the website planning and local SEO labs helped me set up my own store and get found on Google Maps. The AI search module was a game-changer for my content strategy.

Sneha Kadam D2C Brand Owner, Pune
"

The analytics and tracking module taught me how to actually read data instead of just collecting it. I now build Looker Studio dashboards for my clients and make decisions based on real metrics.

Rahul Menon Performance Marketer, Bangalore

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