Learn to plan, run and measure digital campaigns on your own. In 90 hours (68 of them hands-on) you build a website, install GA4 and Tag Manager, rank on Google and AI search, run live Google Ads and Meta Ads, send real email and WhatsApp campaigns, and sell on Shopify, Meesho and Amazon, then put it all to work on a real client capstone.
Introduction
ACDME Level 2 is a 90-hour advanced digital marketing course for learners who want to plan, run and measure campaigns on their own. Each topic is taught once, in one place, and then reused in later practicals. About three quarters of class time is spent on live accounts and tools: you build a WordPress or Shopify site, set up GA4, Google Tag Manager, Search Console and Looker Studio, optimise for Google and AI search, run Google Ads and Meta Ads on a small live budget, send real email and WhatsApp messages, and list products on Meesho, Amazon and Flipkart. Every practical ends with a submission that is checked, and the work carries forward into a real client capstone.
Learning outcome
Audit a business online, write a channel plan with KPIs and a budget, build and track a website, launch and optimise campaigns across search, social, email, WhatsApp and marketplaces, and explain the results to a client in plain language.
Curriculum
Click any module to expand and view topics and hands-on labs included.
Theory 2 h · Practical 3 h. Online audits, personas, SMART goals and channel planning
Hands-on lab
Results
Audit a business online and write a channel plan with SMART goals, a KPI tree and a budget.
Build a WordPress or Shopify site and set up GA4, Tag Manager, Search Console and a Looker Studio dashboard.
Improve rankings on Google, local results and AI Overviews, and get cited by ChatGPT, Gemini and Perplexity.
Plan, launch and optimise campaigns on Google Ads, Meta, LinkedIn, X and Pinterest with correct conversion tracking.
Run consent-based email and WhatsApp programmes with proper authentication, flows and CRM automation.
Sell on a D2C store and on Meesho, Amazon and Flipkart, run A/B tests and explain results to clients in plain language.
Ask for fees, batches and the full syllabus on WhatsApp.
Join live, hands-on classes at our Goa centres, with a certificate and placement support. See every Digital Marketing course we offer, or visit the centre closest to you.
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