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Digital Marketing

Avanteia Courses Course Details
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Digital Marketing: Beginner

(1,230 reviews)
author
Created by
Avanteia

Total Enrolled

12,580

Last Update

15 September 2024

Category

Digital Marketing

Introduction to Digital Marketing Beginner

Overview:

  • Introduction to digital marketing fundamentals, including basic strategies and tools.
  • Duration: 1 Month

Topics Covered:

  • SEO
  • Canva
  • Google Tools

Syllabus

Module 1: Introduction To Digital Marketing
  • Scope of digital marketing
  • Definition of digital marketing
  • Evolution of Digital Marketing
  • Importance of digital marketing
  • Benefits of Digital Marketing

LAB 1
  • Definition of Digital Marketing
  • Scope of Digital Marketing
  • Search Engine Marketing (SEM) & Search Engine Optimization (SEO)
  • Content Marketing
  • Social Media Marketing
  • Email Marketing

MODULE 2: Digital Marketing Strategy
  • Understanding target audience
  • Key Aspects of Understanding Target Audience
  • Buyer personas
  • Buyer personas Purpose
  • Creating Buyer Personas
  • SMART marketing
  • Overview of various digital marketing channels

Module 3: Website Planning And Creation Basics Of Website Development
  • Website Planning and Development
  • Start New Project
  • Key Steps in Website Planning and Development
  • Benefits of Website Planning and Development
  • Important of a User-Friendly Website
  • Key Elements of a Website
  • Introduction to Website Development platfrom
  • Key Features of Website Development Platforms
  • Popular Website Development Platform

LAB 3
  • Create a basic website
  • Optimize website for mobile
  • Setting up Google Analytics

Module 4: Search Engine Optimization (SEO)
  • Fundamentals of SEO
  • Key components of SEO
  • Benefits of SEO
  • On-Pgae Optimization Techniques
  • Key On-Page Optimization Techniques
  • Benefits of On-Page Optimization
  • Off-page optimization strategies
  • Key Off-Page Optimization Strategies
  • Benefits of off-page Optimization

LAB 4
  • Keyword Research
  • On-Page Optimization
  • Content Quality Improvement
  • Technical SEO Audit
  • Backlink Building
  • Social Media Engagement
  • Online Reviews and Reputation Management
  • Content Creation and Promotion
  • Local SEO Optimization
  • SEO Performance Tracking
  • Social Media Integration for SEO
  • Video SEO
  • Voice Search Optimization
  • Mobile SEO Optimization
  • Creating an SEO-Friendly URL Structure
  • Local SEO Enhancement
  • Implementing Google Analytics
  • Conducting a Site Audit
  • Building a Content Calendar
  • Image SEO Optimization
  • Advanced Keyword Research
  • Content Gap Analysis

Module 5: Social Media Marketing (SMM)
  • Social Media Marketing
  • Overview of major social media platform
  • Considerations for Social Media Marketing
  • Developing a Social Media Strategy
  • Key Steps in Developing a Social Media Strategy
  • Content creation and engagement tactics
  • Engagement Tactics
  • Benefits of Content Creation and Engagement Tactics

LAB 5
  • Getting Started with Major Social Media Platforms
  • Developing a Social Media Strategy
  • Content Creation and Optimization
  • Audience Engagement Tactics
  • Social Media Analytics
  • Advanced Content Strategy
  • Paid Social Media Advertising
  • Social Media Listening
  • Influencer Marketing
  • Social Media Crisis Management
  • A/B Testing on Social Media

Module 6: Capstone Project Overview
  • Applying all learned concepts
  • Project Execution
  • Developing a comprehensive digital marketing strategy for a real or hypothetical business
  • Implementing various digital marketing techniques (SEO, SEM, SMM, Content Marketing, Email Marketing)

LAB 6
  • Project Presentation
  • Preparing a detailed report
  • Presenting findings and stratergies

Learning Outcome

  • Understand digital marketing basics and create foundational marketing strategies.

Reviews

  • image
    Mansi Manjrekar
    August 12, 2024

    Avanteia offers the best IT courses in Goa! I enrolled for Digital Marketing and my friend joined Web Development – both of us got hands-on training with real projects. Highly recommend for job-seekers and students!

  • image
    Tanraj Simones
    March 10, 2024

    This is the only institute in Goa that truly focuses on career growth. Whether it's Cybersecurity, Blockchain or Digital Marketing, the trainers are super helpful and the learning is very practical.

  • image
    Barkelo Gaonkar
    July 19, 2024

    Avanteia Courses are industry-ready and job-focused. I loved the practical sessions, internship support, and certifications. If you're in Goa and serious about IT skills, this is the place to join.

Write a Review
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  • Level
    Beginner
  • Modules
    6
  • Duration
    1 Month
  • Category
    Digital Marketing
  • Language
    English
  • Certificate
    Yes
Enroll Now

🛣️ Digital Marketing Roadmap for Beginners

Step-by-step guide to help you build a solid foundation in digital marketing.

1
Step 1
📘

Digital Marketing Beginner

Start your journey by learning the fundamentals of digital marketing, SEO, SMM, and email campaigns.

View Syllabus
2
Step 2
📊

Digital Marketing Level 01

Advance your skills with content marketing, SEO, web analytics, e-commerce marketing, and affiliate programs.

View Syllabus
3
Step 3
🚀

Digital Marketing Level 02

Master advanced strategies including SEM, Meta Ads, WhatsApp Ads, influencer marketing, and global campaigns.

View Syllabus
4
Step 4
🧑‍💻

Internship

Work on live digital marketing campaigns and real clients during a free 1-year internship.

1 Year
FREE
5
Step 5
📝

Mini Project

Work on a guided mini project to apply your digital marketing skills in a practical, hands-on environment.

6 Months
6
Step 6
💼

Expected Jobs

Step into the fast-growing digital marketing industry with high-demand roles.

SEO Specialist
Social Media Manager
PPC Campaign Manager
Digital Marketing Executive
🎯

🏆 Career Destinations

Entry-level (India)
₹3–6 LPA
Mid-level (India)
₹7–15 LPA
Senior-level (India)
₹18–30 LPA+
🌎 Global Roles
$50,000–$90,000

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