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Digital Marketing

Avanteia Course Details
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Digital Marketing:Level-02

(1,230 reviews)
author
Created by
Avanteia

Total Enrolled

12,580

Last Update

15 September 2024

Category

Digital Marketing

Introduction to Digital Marketing Level 2

Overview:

  • Advanced digital marketing strategies, including data-driven marketing, advanced analytics, and strategic planning.
  • Duration: 3 Months

Topics Covered:

  • SEO
  • Canva
  • Google Tools
  • Ads
  • Social media marketing (SMM)
  • Analytics
  • Funnels
  • Strategy

Syllabus

Module 1: Introduction To Digital Marketing
  • Scope of digital marketing
  • Definition of digital marketing
  • Evolution of Digital Marketing
  • Importance of digital marketing
  • Benefits of Digital Marketing

LAB 1
  • Definition of Digital Marketing
  • Scope of Digital Marketing
  • Search Engine Marketing (SEM) & Search Engine Optimization (SEO)
  • Content Marketing
  • Social Media Marketing
  • Email Marketing

MODULE 2: Digital Marketing Strategy
  • Understanding target audience
  • Key Aspects of Understanding Target Audience
  • Buyer personas
  • Buyer personas Purpose
  • Creating Buyer Personas
  • Benefits of Buyer Personas
  • SMART marketing
  • Let’s break down each component
  • Overview of various digital marketing channels

MODULE 3: Website Planning And Creation Basics Of Website Development
  • Website Planning and Development
  • Start New Project
  • Key Steps in Website and Development
  • Benefits of Website Planning and Development
  • Important of a User-Friendly Website
  • Key Elements of a Website
  • Introduction to Website Development Platforms
  • Key Features of Website Development Platforms
  • Popular Website Development Platforms
  • key Components of Website Development
  • Website Developments Process
  • Types of Website
  • Web Technologies
  • Responsive Design
  • Understanding domains and Hosting
  • Hosting
  • Choosing a Domain and Hosting Provider
  • Hosting Control Panels
  • Choosing the Right CMS (Content Management System)
  • Popular CMS Options
  • Factors to Consider When Choosing a CMS
  • Content Management
  • Design and Development

LAB 3
  • Create a basic website
  • Optimize website for mobile
  • Setting up Google Analytics

Module 4: Search Engine Optimization (SEO)
  • Fundamentals of SEO
  • Key components of SEO
  • Benefits of SEO
  • On-Pgae Optimization Techniques
  • Key On-Page Optimization Techniques
  • Benefits of On-Page Optimization
  • Off-page optimization strategies
  • Key Off-Page Optimization Strategies
  • Benefits of off-page Optimization

LAB 4
  • Keyword Research
  • Avanteia Private Limited
  • On-Page Optimization
  • Content Quality Improvement
  • Technical SEO Audit
  • Backlink Building
  • Social Media Engagement
  • Online Reviews and Reputation Management
  • Content Creation and Promotion
  • Local SEO Optimization
  • SEO Performance Tracking
  • Social Media Integration for SEO
  • Video SEO
  • Voice Search Optimization
  • Mobile SEO Optimization
  • Creating an SEO-Friendly URL Structure
  • Local SEO Enhancement
  • Implementing Google Analytics
  • Conducting a Site Audit
  • Building a Content Calendar
  • Image SEO Optimization
  • Advanced Keyword Research
  • Content Gap Analysis

Module 5: Search Engine Marketing (SEM) Introduction To SEM
  • Introduction to SEM
  • Key aspects of SEM include
  • Google Ads Overview
  • Pay-Per-Click (PPC) fundamentals
  • Key components of PPC includes
  • Creating SEM Campaigns
  • Keyword planning and bidding strategies
  • Ad Creation and Management
  • Writing compelling ad copy
  • Ad extensions and types
  • Campaign Optimization
  • Tracking and analyzing performance
  • A/B testing

LAB 5
  • Setting up a Google Ads campaign
  • Creating and managing ad groups
  • Analyzing ad performance

Module 6: Social Media Marketing (SMM)
  • Social Media Marketing
  • Overview of major social media platforms
  • Considerations for Social Media Marketing
  • Developing a Social Media Strategy
  • Key Steps in Developing a Social Media Strategy
  • Content creation and engagement tactics
  • Engagement Tactics
  • Benefits of Content Creation and Engagement Tactics

LAB 6
  • Getting Started with Major Social Media Platforms
  • Developing a Social Media Strategy
  • Content Creation and Optimization
  • Audience Engagement Tactics
  • Social Media Analytics
  • Advanced Content Strategy
  • Paid Social Media Advertising
  • Social Media Listening
  • Influencer Marketing
  • Social Media Crisis Management
  • A/B Testing on Social Media

Module 7: Content Marketing
  • Understanding content marketing
  • Key Components of Content Marketing
  • Benefits of Content Marketing
  • Content creation strategies
  • Key Content Creation Strategies
  • Content distribution and promotion
  • Key Components of Content Distribution and Promotion
  • Benefits of Content Distribution and Promotion

LAB 7
  • Understanding Your Audience
  • Content Creation Strategies
  • Blogging and SEO
  • Video Content Creation
  • Creating Infographics
  • Content Distribution and Promotion
  • Content Repurposing
  • User-Generated Content (UGC)
  • Content Collaboration and Influencer Partnerships
  • Analyzing Content Performance

Module 8: Email Marketing
  • Email Marketing
  • Importance of email marketing
  • Building an email
  • Email list and segmentation
  • Segmentation
  • Crafting effective email campaigns

LAB 8
  • Setting Up Email Marketing
  • Building and Segmenting an Email List
  • Crafting Effective Email Campaigns
  • Tracking Email Traffic

Module 9: Affiliate Marketing
  • Benefits of Affiliate Marketing
  • Setting up and managing affiliate programs

LAB 9
  • Identifying Potential Affiliates
  • Establishing Affiliate Partnerships
  • Providing Affiliate Resources
  • Tracking and Monitoring Performance
  • Optimizing Affiliate Relationships
  • Evaluating and Adjusting Strategies
  • Ethical Considerations
  • Exploring Resources and Tools

Module 10: E-Commerce Marketing
  • E-commerce Marketing
  • Key Components of E-commerce Marketing
  • Benefits of E-commerce
  • Marketing Strategies for Online Retailers
  • Shopping Ads and Product Listings
  • Shopping Ads
  • Key Features of Shopping Ads
  • Product Listings

LAB 10
  • Introduction to Google Analytics
  • Setting Up Google Ads Campaign
  • Facebook Ads Manager for eCommerce
  • Email Marketing with Mailchimp
  • SEO for eCommerce Websites
  • Social Media Marketing with Instagram
  • Using Shopify for eCommerce
  • Advanced Google Analytics Techniques
  • Retargeting Campaigns with Google Ads
  • Conversion Rate Optimization (CRO)

Module 11: Understanding Social Media Marketing
  • Developing a Social Media Strategy
  • Methods of Well-Executed Social Media Marketing
  • Social Listening
  • Putting Your Listening to Work What is a feedback loop?
  • The 3-Step Social Customer Service Plan
  • Metrics to Watch
  • Social Influencing
  • What are the signs that your influence is growing?
  • Social Networking
  • Social Selling
  • Relevant Roles in Social Media Marketing
  • The Lingo You’ll Use in Your Social Cycle
  • Feedback Loop
  • Social Media Bouncing
  • Social Media Topic Map
  • Long-tail Media Outreach
  • Your Social Media Success Metrics
  • Applause Rate
  • Traffic by Channel
  • Conversions from Social Media
  • Bottom Line

LAB 11
  • Creating a Social Media Strategy
  • Competitor Analysis
  • Using Hootsuite for Social Media Management
  • Content Creation with Canva
  • Analytics and Reporting with Sprout Social
  • Planning and Scheduling with Buffer
  • Audience Engagement with SocialBee
  • Social Listening with Brandwatch
  • Influencer Collaboration with AspireIQ
  • Advanced Analytics with Google Data Studio

Module 12: Google Ads Google Ads Overview
  • Types of campaigns: Search, Display, Video, Shopping, App
  • Campaign Creation
  • Setting up and structuring campaigns
  • Keyword selection and bidding strategies
  • Ad Groups and Ads
  • Creating ad groups
  • Writing effective ad copy
  • Optimization and Performance Tracking
  • Using Google Ads tools for optimization
  • Analyzing and improving campaign performance

LAB 12
  • Creating a Search campaign
  • Setting up a Display campaign
  • Optimizing ad performance

Module 13: Whatsapp Ads Introduction To Whatsapp Ads
  • WhatsApp Business vs. WhatsApp Personal
  • Benefits for businesses
  • Setting Up WhatsApp Business
  • Creating a business profile
  • Using WhatsApp Business API
  • Advertising on WhatsApp
  • Message templates
  • Broadcast lists and groups

LAB 13
  • Setting up a WhatsApp Business profile
  • Creating a broadcast list
  • Designing a WhatsApp marketing campaign

Module 14: Meta Ads (Facebook & Instagram)
  • Introduction to Meta Ads
  • Overview of Facebook and Instagram advertising
  • Campaign Creation
  • Setting up ad accounts
  • Creating ad campaigns
  • Ad Types and Formats
  • Carousel, video, stories, and collection ads
  • Audience Targeting
  • Custom and lookalike audiences
  • Retargeting strategies
  • Performance Tracking and Optimization
  • Using Facebook Ads Manager for insights
  • A/B testing and optimizing ads

LAB 14
  • Creating a Facebook ad campaign
  • Designing Instagram story ads
  • Optimizing ad performance with insights

Module 15: Twitter Ads Introduction To Twitter Ads
  • Overview and benefits
  • Setting Up Twitter Ads
  • Creating an ad account
  • Understanding campaign objectives
  • Ad Formats and Targeting
  • Promoted Tweets, accounts, and trends
  • Audience targeting options
  • Performance Analysis
  • Using Twitter Analytics
  • Measuring campaign success

LAB 15
  • Setting up a Twitter ad campaign
  • Creating promoted tweets
  • Analyzing ad performance

Module 16: Other Social Media Ads Introduction To Other Social Media Platforms
  • LinkedIn, Pinterest, Snapchat, TikTok
  • Ad Formats and Targeting
  • Unique ad formats of each platform
  • Targeting options and strategies
  • Campaign Setup and Management
  • Creating and managing ad campaigns on different platforms
  • Performance Tracking and Optimization
  • Using platform-specific analytics tools
  • Optimizing ads for better results

LAB 16
  • Setting up a LinkedIn ad campaign
  • Creating Pinterest promoted pins
  • Running a TikTok ad campaign

Module 17: Listing Ecommerce Products On Meesho
  • Introduction to Meesho
  • Overview of the platform
  • Benefits of selling on Meesho
  • Product Listing Strategies
  • Creating effective product listings
  • Optimizing product descriptions and images
  • Marketing and Promotions
  • Using Meesho marketing tools
  • Running promotions and discounts

LAB 17
  • Setting up a Meesho seller account
  • Listing products on Meesho
  • Running a promotional campaign

Module 18: Capstone Project Project Overview
  • Applying all learned concepts
  • Project Execution
  • Developing a comprehensive digital marketing strategy for a real or hypothetical business
  • Implementing various digital marketing techniques (SEO, SEM, SMM, Content Marketing, Email Marketing)

LAB 18
  • Project presentation
  • Preparing a detailed report
  • Presenting findings and strategies

Learning Outcome

  • Develop and execute advanced marketing strategies and leverage data for decision-making.

Internship: Free internship opportunity included (Duration: 3 months)

Reviews

  • image
    Mansi Manjrekar
    August 12, 2024

    Avanteia offers the best IT courses in Goa! I enrolled for Digital Marketing and my friend joined Web Development – both of us got hands-on training with real projects. Highly recommend for job-seekers and students!

  • image
    Tanraj Simones
    March 10, 2024

    This is the only institute in Goa that truly focuses on career growth. Whether it's Cybersecurity, Blockchain or Digital Marketing, the trainers are super helpful and the learning is very practical.

  • image
    Barkelo Gaonkar
    July 19, 2024

    Avanteia Courses are industry-ready and job-focused. I loved the practical sessions, internship support, and certifications. If you're in Goa and serious about IT skills, this is the place to join.

Write a Review
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  • Level
    Level-02
  • Modules
    18
  • Duration
    3 Months
  • Category
    Digital Marketing
  • Language
    English
  • Certificate
    Yes
Enroll Now

🛣️ Digital Marketing Roadmap for Advanced Learners

Master high-level strategies, tools, and campaigns to become an industry-ready digital marketing expert.

1
Step 1
🚀

Digital Marketing Level 02

Master advanced strategies including SEM, Meta Ads, WhatsApp Ads, influencer marketing, and global campaigns.

View Syllabus
2
Step 2
🧑‍💻

Internship

Apply your advanced digital marketing skills in a 1-year free internship with live projects and campaigns.

1 Year
FREE
3
Step 3
📝

Mini Project

There will be a mini project to showcase your advanced digital marketing expertise.

6 Months
4
Step 4
💼

Expected Jobs

Step into specialized and leadership roles in digital marketing and growth strategy.

Performance Marketing Manager
Digital Marketing Strategist
Growth Marketer
Campaign Manager
🎯

🏆 Career Destinations

Entry-level (India)
₹4.5–6.5 LPA
Mid-level (India)
₹8–15 LPA
Senior-level (India)
₹18–30 LPA+
🌎 Global Roles
$60,000–$100,000

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