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Digital Marketing

Avanteia Courses Course Details
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Digital Marketing: Level-01

(1,230 reviews)
author
Created by
Avanteia

Total Enrolled

12,580

Last Update

15 September 2024

Introduction to Digital Marketing Level-01

Overview:

  • Intermediate skills in digital marketing, focusing on campaign management, analytics, and optimization.
  • Duration: 2 Months

Topics Covered:

  • SEO
  • Canva
  • Google Tools
  • Ads
  • Social media marketing (SMM)
  • Analytics

Syllabus

Module 1: Introduction To Digital Marketing
  • Scope of digital marketing
  • Definition of digital marketing
  • Evolution of Digital Marketing
  • Importance of digital marketing
  • Benefits of Digital Marketing

LAB 1
  • Setting up Business name

MODULE 2: Digital Marketing Strategy
  • Understanding target audience
  • Key Aspects of Understanding Target Audience
  • Buyer personas
  • Buyer personas Purpose
  • Creating Buyer Personas
  • Benefits of Buyer Personas
  • SMART marketing
  • Overview of various digital marketing channels

LAB 2
  • Set a tagline
  • Who they are
  • What they want
  • Where to find them

Module 3: Search Engine Optimization (SEO)
  • Fundamentals of SEO
  • Key components of SEO
  • Benefits of SEO
  • On-Pgae Optimization Techniques
  • Key On-Page Optimization Techniques
  • Benefits of On-Page Optimization
  • Off-page optimization strategies
  • Key Off-Page Optimization Strategies
  • Benefits of off-page Optimization

LAB 3
  • Keyword search (10 keywords)
  • create domain & URL
  • Meta tags
  • Meta description (160 words)

Module 4: Search Engine Optimization (SEO)
  • Fundamentals of SEO
  • Key components of SEO
  • Benefits of SEO
  • On-Pgae Optimization Techniques
  • Key On-Page Optimization Techniques
  • Benefits of On-Page Optimization
  • Off-page optimization strategies
  • Key Off-Page Optimization Strategies
  • Benefits of off-page Optimization

LAB 4
  • Keyword Research
  • On-Page Optimization
  • Content Quality Improvement
  • Technical SEO Audit
  • Backlink Building
  • Social Media Engagement
  • Online Reviews and Reputation Management
  • Content Creation and Promotion
  • Local SEO Optimization
  • SEO Performance Tracking
  • Social Media Integration for SEO
  • Video SEO
  • Voice Search Optimization
  • Mobile SEO Optimization
  • Creating an SEO-Friendly URL Structure
  • Local SEO Enhancement
  • Implementing Google Analytics
  • Conducting a Site Audit
  • Building a Content Calendar
  • Image SEO Optimization
  • Advanced Keyword Research
  • Content Gap Analysis

Module 5: Content Marketing
  • Understanding content marketing
  • Key Components of Content Marketing
  • Benefits of Content Marketing
  • Content creation strategies
  • Key Content Creation Strategies
  • Content distribution and promotion
  • Key Components of Content Distribution and Promotion
  • Benefits of Content Distribution and Promotion

LAB 5
  • Content Creation
  • Youtube Marketing
  • Facebook Marketing

Module 6: Email Marketing
  • Email Marketing
  • Importance of email marketing
  • Building an email
  • Email list and segmentation
  • Segmentation
  • Crafting effective email campaigns

LAB 6
  • Sending professional emails of business

Module 7: Affiliate Marketing
  • Benefits of Affiliate Marketing
  • Setting up and managing affiliate programs

LAB 7
  • Research Affiliate Programs
  • Create a Blog
  • Create a Platform
  • Produce Content

Module 8: Web Analytics And Data Analysis
  • Introduction to web analytics
  • web analytics tools
  • Setting up and managing affiliate programs
  • Setting Up and Interpreting Key Performance Indicators (KPIs)
  • Interpreting KPIs
  • Benefits of Setting Up and Interpreting KPIs

LAB 8
  • Creating A static Website

Module 9: E-Commerce Marketing
  • E-commerce Marketing
  • Key Components of E-commerce Marketing
  • Benefits of E-commerce Marketing
  • Strategies for Online Retailers
  • Shopping Ads and Product Listings
  • Shopping Ads
  • Key Features of Shopping Ads
  • Product Listings

LAB 9
  • Google ads running
  • making posters
  • making of reels

Learning Outcome

  • Manage and optimize digital marketing campaigns and analyze performance metrics.

Reviews

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    Mansi Manjrekar

    Avanteia offers the best IT courses in Goa! I enrolled for Digital Marketing and my friend joined Web Development – both of us got hands-on training with real projects. Highly recommend for job-seekers and students!

  • image
    Tanraj Simones

    This is the only institute in Goa that truly focuses on career growth. Whether it's Cybersecurity, Blockchain or Digital Marketing, the trainers are super helpful and the learning is very practical.

  • image
    Barkelo Gaonkar

    Avanteia Courses are industry-ready and job-focused. I loved the practical sessions, internship support, and certifications. If you're in Goa and serious about IT skills, this is the place to join.

🛣️ Digital Marketing Roadmap for Intermediate Learners

Advance your skills with structured, practical steps to deepen your expertise.

1
Step 1
📊

Digital Marketing Level 01

Advance your skills with content marketing, SEO, web analytics, e-commerce marketing, and affiliate programs.

2
Step 2
🚀

Digital Marketing Level 02

Master advanced strategies including SEM, Meta Ads, WhatsApp Ads, influencer marketing, and global campaigns.

3
Step 3
🧑‍💻

Internship

Work on live digital marketing campaigns and real clients during a free 1-year internship.

1 Year
FREE
4
Step 4
📝

Mini Project

There will be a mini project to apply your skills in a practical environment.

6 Months
5
Step 5
💼

Expected Jobs

Unlock entry-level to intermediate roles in the digital marketing industry.

SEO Executive
Content Marketing Associate
Social Media Coordinator
PPC Campaign Assistant
🎯

🏆 Career Destinations

Entry-level (India)
₹2.5–4.5 LPA
Mid-level (India)
₹5–8 LPA
Senior-level (India)
₹18–30 LPA+
🌎 Global Roles
$35,000–$55,000